Lesson 4 — Insight Extraction

Most analysts stop at calculation. Great analysts go one step further — they extract insight. Insight means identifying what changed, why it matters, and what a leader should do next. In this lesson, you’ll learn the Insight Triangle™ and extract your first one-line leadership insight.

The Insight Triangle™

Every leadership-ready insight has three parts. If one is missing, the insight collapses:

  • 1. Context: What was happening before?
  • 2. Change: What shifted in the numbers?
  • 3. Consequence: Why it matters for the business?
Formula:
Insight = Context → Change → Consequence

Before → After Example

Bad insight (calculation only):

“Sales increased by 12%.”

Good insight (leadership-ready):

“Sales rose 12% after resolving the Lagos supply delay, reversing 3 months of decline — meaning Q2 is now pacing back toward target.”

Common Insight Extraction Mistakes

  • Reporting numbers without explaining significance
  • Sharing trends without business impact
  • Giving 10 insights instead of 1 that matters
  • Not connecting the numbers to real-world events

Worksheet #4 — The Insight Triangle

Use this worksheet to practice writing one-line insights leaders actually care about:

Context: ____________________________________

Change: ____________________________________

Consequence: ________________________________

Final Insight: _________________________________

This free course is part of the GVB Data Analytics Hub™. Early access to templates, worksheets, and certification will be announced via the Freebies Hub.

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