Lesson 4 — Insight Extraction
Most analysts stop at calculation. Great analysts go one step further — they extract insight. Insight means identifying what changed, why it matters, and what a leader should do next. In this lesson, you’ll learn the Insight Triangle™ and extract your first one-line leadership insight.
The Insight Triangle™
Every leadership-ready insight has three parts. If one is missing, the insight collapses:
- 1. Context: What was happening before?
- 2. Change: What shifted in the numbers?
- 3. Consequence: Why it matters for the business?
Formula:
Insight = Context → Change → Consequence
Insight = Context → Change → Consequence
Before → After Example
Bad insight (calculation only):
“Sales increased by 12%.”
Good insight (leadership-ready):
“Sales rose 12% after resolving the Lagos supply delay, reversing 3 months of decline — meaning
Q2 is now pacing back toward target.”
Common Insight Extraction Mistakes
- Reporting numbers without explaining significance
- Sharing trends without business impact
- Giving 10 insights instead of 1 that matters
- Not connecting the numbers to real-world events
Worksheet #4 — The Insight Triangle
Use this worksheet to practice writing one-line insights leaders actually care about:
Context: ____________________________________
Change: ____________________________________
Consequence: ________________________________
Final Insight: _________________________________
Change: ____________________________________
Consequence: ________________________________
Final Insight: _________________________________
This free course is part of the GVB Data Analytics Hub™. Early access to templates, worksheets, and certification will be announced via the Freebies Hub.

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